Our Brands: Diageo
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.
Many of the Diageo brands have been around for generations, while some have been developed more recently to meet new consumer tastes and experiences. The range of brands and geographic spread means that people can celebrate with Diageo products at every occasion no matter where they are in the world. This is why ‘celebrating life every day, everywhere’ is at the core of what Diageo does.
Diageo is still a relatively young company – having only existed in its current form since 1997- but the brands and the business have a rich heritage.